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Working in retail can be a tough gig and nothing is worse than when some know-it-all tells you how easy your job is. We know exactly how you feel.

“I love Pinterest because it makes me money,” wrote Charles Huff, author of How to Sell on Etsy with Pinterest, and he’s right; Pinterest users spend between $140 and $180 per order on average. Facebook and Twitter shoppers only spend $60 to $80.

In lieu of the World Cup, we’d like to kick off (no pun intended!) this week’s retailer with Jeffrey Hastie from Montclair Soccer Stop. The shop sits in the heart of the New York City suburb of Montclair, NJ.

Creating a detailed customer engagement plan is the most crucial thing you can do when trying to prevent showrooming. Ask yourself, are your in-store activities and online promotions in sync with each other?

Developing an effective Twitter strategy may be more beneficial than you think. 53% of Twitter users recommend products and companies. 48% of them follow through on their intent to buy the tweeted product. But how can you make your product the tweeted product?

Running a business is no walk in the park and can sometimes be as difficult as juggling chainsaws while riding a unicycle on a tightrope through a ring of fire. OK, that was a bit extreme, but you get the point. Not only is being the boss is hard, it requires a tremendous amount of time and commitment, and it also demands a person who is not afraid to fail.

Retail store owners often find it challenging to maintain a stable, productive workforce. Who doesn’t want their staff to be happy and content with their jobs? After all, it’s a proven fact that happy employees create happy customers! Here are 10 tips that you can start using today to keep your employees happy.

45% of your customers won’t come back. Let that sink in. Unlike the most recent Lego Movie, 45% of one time customers won’t come back in most businesses. And think about it, why would they? They have no loyalty to you.

Running a modern retail business is no small task. The bread and butter of merchants (and their employees) depend on customers- and their customers’ satisfaction. How often (and how soon) a customer comes back once they’ve left your store is vital for small business growth.

Fighting has been around for approximately… forever. However, like anything else, there’s a right way and a “not so” right way to fight. The “not so” right way to fight is to go into the street and start swinging wildly at everyone like a maniac.

Every business owner wants to create that special buzz around his/her store. You know the one. It’s the one where every conversation has a mention of your shop. It’s the one where everyone from preteens to octogenarians have heard of you. It’s the one where you’re the talk of the town, the bees’ knees, the real McCoy – and any other outdated sayings I may have missed.

Customers may be the livelihood of your business, but that doesn’t mean you’ll always want to deal with them. Any retail owner can attest to this. The truth is, no matter how rude or how unbearable they are, the old adage still holds true… the customer is always right.

At first glance, it might seem as though online marketplaces such as EBay and Amazon are good places to sell your product. And you’re right… it is! I mean, think about it, at 90 million visitors per day, even a tiny proportion of those visitors who view and purchase your product can drive a huge increase in sales for you.

You can have the coolest store in the world, with the best products, top of the line customer service, and the best looking guys and gals working behind the counter, but none of that matters without your customers.

Without customers, you don’t have a business. Understanding customers is just as important (and sometimes as hard) as understanding technology. First, understand your customer’s needs, then supply the products to satisfy them. Don’t focus on making more sales; profits are only a reward for creating value for customers.

Growing a retail business requires expanding: Expanding in terms of increasing physical store locations or getting more customers into the store. But there are several other ways of boosting profits, though these are often overlooked by most retail store owners.