In this week’s Merchant of the Week section, we showcase Mike Buckley of Gramercy Wine Cellar and ask him how he went from being an elementary school principal to managing a successful wine business. Mike also shares his recommendation on what summer drink we should all be watching out for!

Without customers, you don’t have a business. Understanding customers is just as important (and sometimes as hard) as understanding technology. First, understand your customer’s needs, then supply the products to satisfy them. Don’t focus on making more sales; profits are only a reward for creating value for customers.