Pinterest offers more than recipes and craft ideas. Used strategically, it can be an effective (and budget friendly) way to market your small business. Keep these six tips in mind as you pin.

When you work in retail, it’s easy to get caught up in promotions and inventory and miss the limitless possibilities that drew you into business in the first place. Sometimes in life, it’s smart to step back and take a look at the bigger picture, to see the forest instead of examining individual trees.