Located in South Orange, New Jersey A & D Deli & Liquor boasts a variety of craft beers, wines and spirits, while also offering prepared foods. Sanjay Chawla, owner, shares knowledge of his retail business and why he chose Bindo POS as his point of sale system.
How did you enter the industry to start your business?
I started out as an employee working for my uncle back in 1998. After I got to know more about the business, I was promoted to a manager position. I worked hard to build customer relations and learn as much as I could about the business. After 11 years of managing, I saved up enough money to buy the business from him. To this day, I continually learn more and more about the business.
Do you do anything unique to grow your business and connect with your customers?
Our main way to connect with customers is to build relationships with them and treat them like family. We are not robots with a monotone conversation with customers. We engage in conversation about life and how they are doing, not just to sell products. To grow our business, we created a website and also an app in which we offer pickups and deliveries. That helped to expand our business greatly.
What changes have you seen in your industry and/or in your customers in recent history?
One big change is that a lot of customers are starting to order products for delivery. Another change that people are catching on to are craft beers. Customers are loving the many different kinds of beers by main and micro breweries and the many different hops they use.
What was your motivation to change your Point of Sale platform?
We wanted something that was faster and more simple. We liked the idea that Bindo had wireless scanners and that the iPad connects to wifi as well as iCloud to sync everything together (helps keep inventory organized).
Open Mic…share something, anything. Make us laugh, make us cry, confuse us, your choice.
We love Bindo’s updates and how simple it is to use.
The change took extensive research, testing, and technology improvements.
Customers may be the livelihood of your business, but that doesn’t mean you’ll always want to deal with them. Any retail owner can attest to this. The truth is, no matter how rude or how unbearable they are, the old adage still holds true… the customer is always right.